What is a Scratch Coupon and How Does It Work?
A scratch coupon is a printed card or panel with a hidden code, discount, or prize concealed under a specially formulated scratchable coating. The coating is designed to completely hide the message under normal light and handling, while coming off cleanly with a coin or nail the moment someone scratches it.
This scratch-and-reveal moment is what makes a coupon scratch print so effective for promotions, since it creates instant engagement that most digital campaigns can't replicate. Depending on the requirement, we produce plain scratch coupons, holographic scratch coupons for added security, or PSM cards for telecom and recharge use cases.
Trusted Scratch Coupon Solutions for Every Campaign
Here's a breakdown of the different formats we work with as a scratch coupon manufacturer, and where each one fits:
- Holographic Scratch Coupons – For brands that want an extra layer of security along with the promotional element, we print holographic scratch coupons that combine a shimmering holographic finish with the scratch panel, making the coupon harder to fake and more eye-catching on the shelf or counter.
- PSM Cards – Short for prepaid scratch/service cards, these are used mainly by telecom, gaming, and recharge businesses where the hidden code needs to be entered on a portal or app rather than just shown at a counter. We print PSM cards with tamper-proof coating so the code stays protected until it's actually scratched.
A lot of people assume any print shop can make a scratch coupon, it's just a card with a panel on it, right? Not quite. The coating has to hide the code completely under normal light and handling, but come off cleanly with a coin or nail, without damaging the print underneath. Too thin, and the code shows through before it should. Too thick, and customers struggle to scratch it off, which just annoys them and reflects badly on your brand. We've refined our scratch coating process over enough orders to get this balance right consistently, whether it's a plain coupon scratch print or a holographic scratch coupon with security features built in.
Get Custom Scratch Coupons for Your Campaign
Planning a promotion or launch? As a dedicated scratch coupon manufacturer, we help brands, retailers, and event promoters across Delhi with everything from a small promotional batch to a large-scale PSM card or holographic scratch coupon campaign. Get in touch with our team to get your design and sample started before your campaign date.
Who Uses Scratch Coupons
- Retail and FMCG brands running instant discount campaigns
- Telecom and gaming companies needing PSM cards for recharge or credit codes
- Event organizers and exhibitions for lucky draws
- Real estate and automobile companies for lead-generation offers
- E-commerce platforms for cashback and referral promotions
Our Manufacturing Process
- Requirement Understanding – We discuss your campaign, quantity, and whether it's a plain, holographic, or PSM card format.
- Design & Layout – Our team designs the coupon, including where the scratch panel goes.
- Sample Approval – You check the sample before we move to bulk printing.
- Printing & Scratch Coating – Bulk production with quality checks at each stage.
- Delivery – Packed and dispatched in time for your campaign.
Frequently Asked Questions
1. What is a scratch coupon used for?
A scratch coupon hides a code, discount, or prize under a scratchable coating, commonly used for promotions, instant discounts, and lucky draw campaigns.
2. Can I get a back scratch coupon design?
Yes, we print back scratch coupons where the scratch panel sits on the reverse side, keeping the front open for branding and offer details.
3. What are holographic scratch coupons and why would I need one?
These are scratch coupons with a holographic finish added for security and visual appeal, useful for brands that want to prevent duplication while also standing out at the point of sale.
4. What are PSM cards used for?
PSM cards are prepaid scratch cards mainly used by telecom, gaming, and recharge businesses, where the hidden code is entered on a portal rather than redeemed in person.
5. Can scratch coupons be customized with our brand design?
Yes, every scratch coupon we print is custom-designed with your branding, offer details, and terms, not a generic template.
6. Does the scratch coating come off easily without damaging the print?
Yes, our coating is calibrated to come off cleanly with a coin or nail while keeping the print underneath intact.
7. What is the minimum order quantity for scratch coupons?
It depends on the size and complexity of the design, but we work with both small promotional batches and large bulk campaign orders.
Planning a promotion or campaign? Get in touch with Gurunanak Enterprises, a trusted scratch coupon manufacturer in Delhi, for custom scratch coupons, holographic scratch coupons, and PSM cards.
